涓€銆佺洰鐨?/p>
涓轰繚闅滆棰戝彿灏忓簵姝ｅ父鐨勮繍钀ョЗ搴忥紝瑙勮寖搴楅摵鍚嶇О鐨勭敵璇枫€佷慨鏀圭瓑琛屼负锛岀粰瑙嗛鍙峰皬搴楀晢瀹跺強瑙嗛鍙峰皬搴楃敤鎴锋彁渚涙洿鍔犱紭璐ㄧ殑浣撻獙锛屾牴鎹浗瀹剁幇琛屾硶寰嬨€佹硶瑙勩€佽绔犵瓑鐩稿叧瑙勫垯銆佸崗璁紝鐗规鍒跺畾銆?/p>
浜屻€侀€傜敤鑼冨洿
閫傜敤浜庢墍鏈夎棰戝彿灏忓簵銆?/p>
涓夈€佹晥鍔涚骇鍒?/p>
瑙嗛鍙峰皬搴楀晢瀹堕櫎搴旈伒瀹堝浗瀹舵硶寰嬫硶瑙勭殑瑙勫畾銆佷笌鑵捐绛剧讲鐨勫悎浣滄湇鍔″崗璁€佺浉鍏宠棰戝彿姗辩獥鍟嗗绠＄悊瑙勫垯銆佽吘璁钩鍙扮ぞ鍖虹鐞嗚鍒欑瓑鐩稿叧鍗忚銆佽鍒欏锛岃繕搴旈伒瀹堟湰瑙勫垯銆傚墠杩板崗璁鍒欎腑宸叉湁瑙勫畾鐨勶紝浠庡叾瑙勫畾;鏈湁瑙勫畾鎴栨湰瑙勫垯鏈夌壒娈婅瀹氱殑锛屾寜鐓ф湰瑙勫垯鎵ц銆?/p>
鍥涖€佸悇绫诲簵閾哄懡鍚嶈鍒?/p>
4.1瀹樻柟鏃楄埌搴楀懡鍚嶅舰寮?/p>
鍝佺墝鍚?瀹樻柟鏃楄埌搴椼€?/p>
绀轰緥锛氬畨韪忓畼鏂规棗鑸板簵銆佹捣婢滀箣瀹跺畼鏂规棗鑸板簵
4.2鏃楄埌搴楀懡鍚嶅舰寮?/p>
(1)鍝佺墝鍚?涓€绾х被鐩?鍙€?+鏃楄埌搴?
(2)鑻ョ粡钀ュ绫荤洰锛屽垯鍙€夋嫨鍏朵腑涓€涓粡钀ョ被鐩嵆鍙€?/p>
绀轰緥锛氱編鐨勫鐢ㄧ數鍣ㄦ棗鑸板簵
4.3涓撳崠搴?/p>
(1)鍝佺墝鍚?浼佷笟瀛楀彿+涓€绾х被鐩?鍙€?+涓撳崠搴?
(2)鑻ョ粡钀ュ绫荤洰锛屽垯鍙€夋嫨鍏朵腑涓€涓粡钀ョ被鐩嵆鍙?
(3)鐗规畩鎯呭喌锛氳嫢浼佷笟瀛楀彿涓庡搧鐗屽悕涓€鑷村垯搴旂敤锛氬搧鐗屽悕+鍙€夌被鐩?涓撳崠搴椼€?/p>
绀轰緥锛歰ppo鎵嬫満涔愯壇涓撳崠搴?/p>
4.4涓撹惀搴?/p>
(1)浼佷笟瀛楀彿+鍙€夌被鐩?涓撹惀搴?
(2)涓嶅緱浠モ€淴X(鍝佺墝鍚?涓撹惀搴椻€濆懡鍚?
(3)鑻ョ粡钀ュ绫荤洰锛屽垯鍙€夋嫨鍏朵腑涓€涓粡钀ョ被鐩嵆鍙€?/p>
绀轰緥锛氫緷鎭嬪寲濡嗗搧涓撹惀搴?/p>
4.5鍗栧満鍨嬫棗鑸板簵
(1)鍝佺墝鍚?鏈嶅姟绫诲瀷鍟嗘爣)+鏃楄埌搴?
(2)鍝佺墝鍚?鏈嶅姟绫诲瀷鍟嗘爣)+瀹樻柟鏃楄埌搴椼€?/p>
4.6鏅€氫紒涓氬簵
4.6.1鑷湁鍝佺墝锛氣€滃搧鐗?浼佷笟搴?鍙€?鈥?
4.6.2鏃犳巿鏉冨搧鐗岋細鑷畾涔夛紝鍚屾椂闇€閬靛畧浠ヤ笅瑙勫垯锛?/p>
(1)鏅€氫紒涓氬簵鐨勫簵閾哄悕绉颁笉寰椾娇鐢ㄢ€滄棗鑸扳€濄€佲€滀笓鍗栤€濄€佲€滀笓钀モ€濄€佲€滃畼鏂光€濄€佲€滅洿钀モ€濄€佲€滃畼瀛椻€濄€佲€滃畼鏂硅璇佲€濄€佲€滃畼鏂规巿鏉冣€濄€佲€滅壒璁哥粡钀モ€濄€佲€滅壒绾︾粡閿€鈥濇垨鍏朵粬甯︽湁绫讳技鍚箟鐨勫唴瀹?
(2)濡傚簵閾哄悕绉板悓鏃跺惈鈥滃搧鐗屽悕(鑷湁鍝佺墝)鈥濆拰鈥滀紒涓氬簵鈥濓紝闇€鎻愪緵鍝佺墝璧勮川璇佹槑璇ュ搧鐗岀殑鏉冨埄浜轰负鍟嗗搴楅摵鍏ラ┗涓讳綋(浼佷笟鍟嗗彿鍖呭惈鍝佺墝鐨勬儏鍐甸櫎澶?;
(3)閮ㄥ垎绫荤洰涓嶅厑璁镐娇鐢ㄧ殑鍝佺墝鍚嶏紝璇﹁銆婂簵閾哄懡鍚嶄腑绫荤洰涓嶅厑璁稿懡鍚嶇殑鍝佺墝璇嶃€嬨€?/p>
4.7涓綋宸ュ晢鎴峰簵
鑷畾涔夛紝鍚屾椂闇€閬靛畧浠ヤ笅瑙勫垯锛?/p>
(1)涓綋搴楃殑搴楅摵鍚嶇О涓嶅緱浣跨敤鈥滄棗鑸扳€濄€佲€滀笓鍗栤€濄€佲€滀笓钀モ€濄€佲€滃畼鏂光€濄€佲€滅洿钀モ€濄€佲€滃畼瀛椻€濄€佲€滃畼鏂硅璇佲€濄€佲€滃畼鏂规巿鏉冣€濄€佲€滅壒璁哥粡钀モ€濄€佲€滅壒绾︾粡閿€鈥濄€佸搧鐗屽悕绉拌瘝鎴栧叾浠栧甫鏈夌被浼煎惈涔夌殑鍐呭;
(2)涓綋搴楃殑搴楅摵鍚嶇О涓嶅緱鍑虹幇绫荤洰淇℃伅銆?/p>
浜斻€佽棰戝彿灏忓簵鍛藉悕闄愬埗
5.1鍚嶇О涓搧鐗岄渶鍏峰鍝佺墝鎺堟潈銆?/p>
5.2瑙嗛鍙峰皬搴楀悕绉颁笉寰椾笌鍏朵粬瑙嗛鍙烽噸鍚嶏紝鍙互涓庡簵閾哄叧鑱旂殑瑙嗛鍙烽噸鍚嶃€?/p>
5.3瑙嗛鍙峰皬搴楀悕绉颁笉寰椾笌宸茬粡寮€閫氱殑瑙嗛鍙峰皬搴楀悕绉伴噸澶嶏紝濡備袱涓簵閾哄悓鏃剁敵璇峰悓涓€瑙嗛鍙峰皬搴楀悕绉扮殑锛屽垯渚濈収鐢宠鍦ㄥ厛鍘熷垯瀹℃壒寮€閫氬皬搴楋紝鏈€氳繃瀹℃壒鐨勫簵閾洪渶鏇存崲鍏朵粬瑙嗛鍙峰皬搴楀悕閲嶆柊鎻愪氦鐢宠銆?/p>
5.4鏅€氫紒涓氬簵/涓綋宸ュ晢鎴峰簵鐨勮棰戝彿灏忓簵鍚嶇О涓嶅緱浣跨敤鈥滄棗鑸扳€濄€佲€滀笓鍗栤€濄€佲€滀笓钀モ€濄€佲€滃畼鏂光€濄€佲€滅洿钀モ€濄€佲€滃畼瀛椻€濄€佲€滃畼鏂硅璇佲€濄€佲€滃畼鏂规巿鏉冣€濄€佲€滅壒鎵光€濄€佲€滄巿鏉冣€濄€佲€滅壒璁哥粡钀モ€濄€佲€滅壒绾︾粡閿€鈥濇垨鍏朵粬甯︽湁绫讳技鍚箟鐨勫唴瀹广€?/p>
5.5瑙嗛鍙峰皬搴楀悕绉颁笉寰楀甫鏈夌數璇濆彿鐮併€佺數瀛愰偖绠便€佺綉鍧€銆佷簩缁寸爜銆佸嵆鏃堕€氳宸ュ叿鎴栧叾浠栬仈绯讳俊鎭?濡俀Q鍙风爜銆佸井淇″彿绛?銆?/p>
5.6瑙嗛鍙峰皬搴楀悕绉颁笉寰楀嚭鐜般€婂箍鍛婃硶銆嬨€婂晢鏍囨硶銆嬬瓑娉曞緥娉曡涓姝娇鐢ㄧ殑璇嶆眹淇℃伅锛屼互鍙婂钩鍙拌鍒欎腑绂佹鍑虹幇鐨勮瘝姹囦俊鎭紝鍖呭惈浣嗕笉闄愪簬锛?/p>
(1)鏈夋崯鍥藉銆佺ぞ浼氬叕鍏卞埄鐩婏紝鎴栨湁鎹熸皯鏃忓皧涓?
(2)鍚湁灏佸缓鏂囧寲绯熺矔銆佹湁娑堟瀬鏀挎不褰卞搷銆佽繚鑳屽皯鏁版皯鏃忎範淇楁垨甯︽湁姘戞棌姝ц鍐呭;
(3)鍙兘瀵瑰叕浼楅€犳垚娆洪獥鎴栬€呰瑙ｏ紝鎴栧紩璧风ぞ浼氬叕浼椾笉鑹績鐞嗗弽搴旂瓑鎯呭喌;
(4)澶栧浗鍥藉(鍦板尯)鍚嶇О/鍥介檯缁勭粐鍚嶇О;
(5)鏀垮厷鍚嶇О銆佸厷鏀垮啗鏈哄叧鍚嶇О銆佺兢浼楃粍缁囧悕绉般€佺ぞ浼氬洟浣撳悕绉板強閮ㄩ槦鐣彿鎴栧浗瀹堕瀵间汉鍙婅€佷竴杈堥潻鍛藉鐨勫悕瀛?
(6)鏈変笉鏂囨槑/鏍艰皟浣庣骇/搴镐織绛変笉闆呰瘝姹?
(7)鍑虹幇骞冲彴鐩稿叧鐨勬晱鎰熸垨鏍囧織鎬т俊鎭?
(8)鏈粡鎺堟潈鐨勬儏鍐典笅锛屼娇鐢ㄥ搧鐗屽悕绉般€佹槑鏄熸垨鐭ュ悕浜哄＋濮撳悕;
(9)鍏朵粬娉曞緥銆佽鏀挎硶瑙勮瀹氱姝㈢殑銆?/p>
5.7瑙嗛鍙峰皬搴楀悕涓嶅緱鍖呭惈瀹规槗閫犳垚瑙嗛鍙峰皬搴楃敤鎴锋贩娣嗙殑淇℃伅锛?/p>
(1)鍖呭惈鐭ュ悕浜哄＋銆佸湴鍚嶇殑鍝佺墝;
(2)涓庣煡鍚嶅搧鐗岀浉鍚屾垨杩戜技鐨勫搧鐗?
(3)涓庤吘璁富瑕佷笟鍔°€佺被鐩悕绉扮浉鍚屾垨杩戜技鐨勫搧鐗?
(4)浣跨敤鍝佺墝鐨勫彉褰㈣瘝鎴栬鐢熻瘝鏉ユ弿杩板晢鍝佺殑锛屽寘鍚絾涓嶉檺浜庨敊鍒瓧銆佸悓闊冲瓧銆佹嫾闊炽€佺壒娈婄鍙风瓑;
(5)浣跨敤淇冮攢鐩稿叧鍚嶇О锛屽婊″噺銆佹姌鎵ｃ€佹墦鎶樸€佹弧璧犵瓑銆?/p>
(6)鍏朵粬灞炰簬骞冲彴瑙勫垯銆佸崗璁腑绂佹鎴栭檺鍒剁殑淇℃伅銆?/p>
5.8瑙嗛鍙峰皬搴楀悕鏍规嵁瑙嗛鍙峰皬搴楀晢瀹剁殑鍟嗗搧鍏ラ┗鎵€鍦ㄧ被鐩€佸搧鐗屽睘鎬х瓑瑕佺礌鐢熸垚锛屼竴鏃﹂€氳繃瀹℃牳锛屽晢瀹朵笉鍙嚜琛屾洿鏀癸紝鐗规畩鎯呭舰闄ゅ(濡傞亣瑙嗛鍙峰皬搴楀悕绉板凡琚崰鐢ㄧ瓑鐗规畩鎯呭喌锛岃棰戝彿鍙牴鎹疄闄呮儏鍐佃繘琛屽悎鐞嗛€傚綋璋冩暣)銆?/p>
5.9瀵硅棰戝彿灏忓簵鍚嶇О涓被鐩繘琛岀畝鍖栨垨鍙樺寲鏃讹紝闇€鎸夌収銆婂簵閾哄懡鍚嶅悇绫荤洰鍙畝鍖?鍙樺寲鐢ㄨ瘝瀵圭収琛ㄣ€嬨€?/p>
鍏€佽棰戝彿涓庤棰戝彿灏忓簵缁戝畾瑕佹眰鍙婂懡鍚嶈鍒?/p>
6.1鏈夊叧鑱旂粦瀹氳棰戝彿灏忓簵鐨勮棰戝彿锛屽甯愬彿鏄电О娑夊強搴楅摵绫诲瀷鐨勶紝闇€涓庣粦瀹氱殑瑙嗛鍙峰皬搴楀簵閾虹被鍨嬩竴鑷淬€?/p>
6.1.1闈炲畼鏂规棗鑸板簵缁戝畾鐨勮棰戝彿锛屾樀绉颁笉鍏佽鍚€滃畼鏂光€濄€佲€滃畼鍙封€濆強鍏朵粬鏈夌浉鍏冲惈涔夌殑鍐呭銆?/p>
6.1.2闈炲畼鏂规棗鑸板簵銆佹棗鑸板簵銆佸崠鍦烘棗鑸板簵缁戝畾鐨勮棰戝彿锛屾樀绉颁笉鍏佽鍚€滃畼鏂光€濄€佲€滄棗鑸扳€濆強鍏朵粬鏈夌浉鍏冲惈涔夌殑鍐呭銆?/p>
6.1.3鏅€氫紒涓氬簵銆佷釜浣撳簵缁戝畾鐨勮棰戝彿锛屾樀绉颁笉鍏佽鍚€滃畼鏂光€濄€佲€滄棗鑸扳€濄€佲€滀笓鍗栤€濄€佲€滀笓钀モ€濄€佲€滃崠鍦衡€濆強鍏朵粬鏈夌浉鍏冲惈涔夌殑鍐呭銆?/p>
6.2鏈夊叧鑱旂粦瀹氳棰戝彿灏忓簵鐨勮棰戝彿锛屽甯愬彿鏄电О娑夊強鍝佺墝鍚嶇О鐨勶紝闇€鎻愪緵鍝佺墝鏉冨埄浜烘垨鎺堟潈璧勮川銆?/p>
6.3瀵逛簬涓嶇鍚?.1鍙?.2瑙勫畾瑕佹眰鐨勮棰戝彿锛岃吘璁湁鏉冨瑙嗛鍙峰笎鍙锋樀绉拌繘琛屽寘鎷絾涓嶉檺浜庨殣钘忛儴鍒嗗叧閿瘝鎴栨竻绌哄笎鍙锋樀绉扮殑澶勭悊鎺柦銆?/p>
涓冦€佸簵閾篖OGO浣跨敤瑙勮寖
7.1搴楅摵LOGO涓鍑虹幇鍝佺墝锛岄渶鎻愪緵鍝佺墝鎺堟潈銆?/p>
7.2搴楅摵LOGO涓笉寰楀惈鏈夋斂娌绘晱鎰熷洜绱狅紝鑵捐绂佸敭浜у搧鍙婁换浣曡仈绯绘柟寮?鍖呭惈浣嗕笉闄愪簬鐢佃瘽鍙风爜銆佺數瀛愰偖绠便€佺綉鍧€銆佷簩缁寸爜锛屽井淇″彿锛孮Q鍙风瓑)銆?/p>
7.3搴楅摵LOGO涓笉寰楁秹鍙婄煡鍚嶄汉鐗?鏄庢槦/鍔ㄦ极浜虹墿鐨勮倴鍍忥紝濡傜‘瀹為渶瑕佺敤鍒扮煡鍚嶄汉鐗?鏄庢槦/鍔ㄦ极浜虹墿浣滀负搴楅摵LOGO锛岄渶鎻愪緵鑲栧儚鎺堟潈鎴栧姩婕汉鐗╃増鏉冩巿鏉冦€?/p>
7.4璧勮川銆佸悎鍚岀被鍥剧墖涓嶅緱浣滀负搴楅摵LOGO浣跨敤銆?/p>
7.5鑻ュ簵閾簂ogo涓嚭鐜扳€滃皬搴椻€濆瓧鏍凤紝闇€涓庡簵閾哄悕绉颁竴鑷淬€?/p>
7.6绂佹鍑虹幇鐨勫唴瀹逛篃閫傜敤浜庝笂杩般€愪簲銆佽棰戝彿灏忓簵鍛藉悕闄愬埗銆戜腑鎻愬埌鐨勬儏褰€?/p>
鍏€佽繚瑙勫鐞?/p>
8.1瑙嗛鍙峰皬搴楄缃殑搴楅摵鍚嶇О鍙妉ogo搴旈伒瀹堟湰瑙勫垯瑕佹眰锛岃嫢鍙戠敓浠ヤ笅鎯呭舰锛岃吘璁皢閫氳繃骞冲彴閫氱煡绛夌殑褰㈠紡閫氱煡瑙嗛鍙峰皬搴楀湪鎸囧畾鏈熼檺鍐呬慨鏀瑰簵閾哄悕绉扮洿鑷崇鍚堣姹傘€傝嫢瑙嗛鍙峰皬搴楀湪鎸囧畾鏈熼檺鍐呮湭淇敼鎴栦慨鏀瑰悗浠嶄笉绗﹀悎瑕佹眰鐨勶紝鑵捐鏈夋潈瀵硅繚瑙勮棰戝彿灏忓簵閲囧彇闄愬埗缁忚惀鎺柦锛屽寘鎷絾涓嶉檺浜庡彇娑堝晢瀹剁殑灏忓簵缁忚惀璧勬牸绛夈€?/p>
(1)濡傚彂鐜板簵閾哄悕绉板強logo杩濊(鍖呮嫭浣嗕笉闄愪簬杩濆弽鏈鍒欍€佸钩鍙板崗璁€佸叾浠栧钩鍙拌鍒欐垨鐩稿叧娉曞緥娉曡涔嬭瀹氾紝涓嬪悓)鎴栬€呭瓨鍦ㄨ繚瑙勯闄╃殑;
(2)濡傚洜鐩稿叧娉曞緥娉曡銆佷富绠￠儴闂ㄧ洃绠℃斂绛栥€佸钩鍙板崗璁垨骞冲彴瑙勫垯鍙樺寲锛屽鑷村簵閾哄悕绉板強logo涓嶇鍚堟柊鐨勮姹傜殑;
8.2濡傚洜搴楅摵鍚嶇О鍙妉ogo杩濊瀵艰嚧骞冲彴鎴栦换浣曠涓夋柟閬彈鎹熷鐨勶紝鑵捐鍙婇伃鍙楁崯瀹崇殑绗笁鏂规湁鏉冭姹傝棰戝彿灏忓簵鎵€鏈夎€呮壙鎷呯浉搴旂殑娉曞緥璐ｄ换銆?/p>
涔濄€侀檮鍒?/p>
9.1鍚勬柟鐨勮涓猴紝鍙戠敓鍦ㄦ湰瑙勫垯鐢熸晥涔嬫棩鎴栦慨璁箣鏃ヤ互鍓嶇殑锛岄€傜敤褰撴椂鐨勮鍒欍€傚彂鐢熷湪鏈鍒欑敓鏁堜箣鏃ユ垨淇涔嬫棩浠ュ悗鐨勶紝閫傜敤鏈鍒欍€?/p>
9.2鑵捐鏈夋潈鏍规嵁骞冲彴杩愯惀鎯呭喌瀵规湰瑙勫垯杩涜涓嶅畾鏈熶慨璁紝骞朵緷鎹硶寰嬫硶瑙勭殑瑙勫畾鎵ц鍏ず绋嬪簭銆傝嫢淇鍐呭娑夊強浜ゆ槗瑙勫垯鐨勶紝鍒欏皢鏍规嵁娉曞緥娉曡瑙勫畾鍙﹁鎵ц寰佹眰鎰忚绋嬪簭锛屽叕绀烘湡缁撴潫鍚庯紝鏈鍒欎慨璁㈠唴瀹瑰嵆鍛婄敓鏁堛€傝嫢瑙嗛鍙峰皬搴楀晢瀹朵笉鍚屾剰淇鍚庣殑瑙勫垯鐨勶紝鍙€氳繃鑵捐鎸囧紩鐢宠鍋滄浣跨敤瑙嗛鍙峰皬搴楀姛鑳姐€?/p>
9.3鍚勬柟搴旈伒瀹堝浗瀹舵硶寰嬨€佽鏀挎硶瑙勩€侀儴闂ㄨ绔犵瓑瑙勮寖鎬ф枃浠躲€傚浠讳綍娑夊珜杩濆弽鍥藉娉曞緥銆佽鏀挎硶瑙勩€侀儴闂ㄨ绔犵瓑瑙勮寖鎬ф枃浠剁殑琛屼负锛屾湰瑙勫垯宸叉湁瑙勫畾鐨勶紝閫傜敤浜庢湰瑙勫垯銆傛湰瑙勫垯灏氭棤瑙勫畾鐨勶紝鑵捐鏈夋潈閰屾儏澶勭悊銆備絾鑵捐瀵瑰悇鏂圭殑澶勭悊涓嶅厤闄ゅ叾搴旀壙鎷呯殑娉曞緥璐ｄ换銆傚悇鏂瑰湪瑙嗛鍙风殑浠讳綍琛屼负锛屽簲鍚屾椂閬靛畧涓庤吘璁強鍏跺叧鑱斿叕鍙哥璁㈢殑鍚勯」鍗忚銆?/p>
鎺ㄨ崘闃呰锛?/p>
鎬庝箞鍦ㄨ棰戝彿姗辩獥鎸傚晢鍝?鍏蜂綋鎬庝箞鍋?
瑙嗛鍙疯棰戝甫璐ч渶瑕佸摢浜涙潯浠?鎬庝箞鎿嶄綔?
瑙嗛鍙峰浣曞甫璐ц禋浣ｉ噾?濡備綍寮€鐩存挱?
